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By Neil Patel on July 14th, 2014 in Conversion Optimization 5 Comments

Understanding the psychology of anticipation can make you a more successful marketer. Headwear Bamboo 507 Flat Cap Kangol 4a9n4RF
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I love digging into the psychology behind conversion. So much of conversion optimization depends on psychology — the way people think, why they click and how they respond to messages. As marketers, we need to understand this psychology so we can become more successful.

One area of psychology that affects conversions is anticipation — mentally preparing for and expecting a certain outcome or result. We often refer to a person’s anticipation as being “high” or “low” but what does this actually mean? How does anticipation impact what we do as marketers?

There are three points about anticipation that I want to explain to you. As you begin to understand the psychological process of anticipation, you’ll become more skilled at implementing techniques that match the psychological needs of users .

you’ll become more skilled at implementing techniques that match the psychological needs of users

Hang on. I’m going to get a little scientific, but I think you’ll get it.

Psych Tip #1– Most people anticipate happy experiences

We can’t stop anticipation from happening. The human brain is always on and always working. Anticipation is rooted in the portion of the brain known as the cerebellum, which controls “ Tasche Womens Shoulder Bag Mehrfarbig Multicolor 5x135x22 cm B x H T Laurel Womens Shoulder Bag 5x22 cm (B x H T) Laurel 5x13 Tasche 3bbvyWb
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With this anticipation always in play, the human brain desires more dopamine. Dopamine is a chemical neurotransmitter. It’s released from the brain’s frontal lobe and acts as a stimulant that prevents pain, stimulates arousal and causes excitement. Dopamine stimulation happens when we experience and expect good things. Anticipating positive events sustains the output of dopamine into the brain’s chemical pathways.

Anticipating positive events sustains the output of dopamine

Scientific experiments show that most people anticipate future positive events, as opposed to future negative events. In the absence of anxious/depressive psychological disorders, people automatically anticipate happiness more than they do sadness.

It doesn’t matter if you’re an optimist or a pessimist; the brain is wired to anticipate positive experiences.

There are several important takeaways here.

First, you should drive positive anticipation even further by creating copy that makes people agree with you.

Since humans are wired to anticipate positive events, you want to affirm this anticipation. You can do so with messaging on your landing page that gets them to nod in agreement (in a cognitive way, of course).

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, meaning that if you earn the full bonus amount, you’ll get $1,900 worth of points. The bonus is tiered though, and in order to earn the full 100,000, you’ll have to spend quite a bit:

Remember, this card is made for small businesses, so it’s not unusual for them to have a high level of expenses. But even after you’ve earned the welcome bonus, this card is still a keeper. It offers a $200 annual airline credit, a Priority Pass select membership, access to Centurion lounges, access to Delta Sky Clubs (when flying Delta), Gold status with Hilton Honors and Starwood ( Tote Bag Palm Trees and Beach Fun by VIDA VIDA 74fI1Cp
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Speaking of the personal Amex Platinum, if you’re hoping to find a 100,000-point offer on that card — and you happen to be lucky — you might find a targeted offer through the Love Rocks Starburst Fine Bracelet Gold LoveRocks London 8iCw9L9tM
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British Airways Visa Signature Card

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is also offering a tiered 100,000-point bonus, but thankfully both the spending requirements and the timeframe to complete them are significantly more reasonable.

The last two tiers of this bonus count all your purchases for the year, so after spending $3,000 in the first 3 months, you only need another $7,000 to unlock the second tier. When you factor in the spending you have to do to earn the bonus, you’ll walk away with a grand total of 120,000 Avios, which is enough to take some pretty impressive trips .

Co-branded airline credit cards usually don’t come with that many bells and whistles, but theBritish Airways Visa has one impressive perk worth trying to take advantage of: the Travel Together Ticket . You’ll earn this pass after spending $30,000 in a calendar year, and unlike other companion fares, this one is valid on award tickets instead of cash bookings. Just pay taxes and fees — which to be fair, can be quite high on British Airways — and your friend can travel in the same cabin as you (pending availability).

The Avios program is unique in that multiple airlines — British Airways, Iberia and Aer Lingus — all participate in some form of it. Even better, you can Cashmere Silk Scarf paradise by VIDA VIDA riETY1kU7l
between these different programs depending on which airline you want to book with. So if 120,000 Avios isn’t enough for the trip you’re planning, you can also sign up for the new Aer Lingus Visa Signature Card , which is offering the exact same tiered 100,000-point sign-up bonus. The new Iberia Visa Signature Card is also offering a similar bonus of up to 75,000 Avios if you complete the first two spending tiers ($3,000 in the first 3 months and $10,000 total in the first 12 months). Just note that you shouldn’t necessarily apply for the British Airways Visa, Aer Lingus card and Iberia card all together in short order, as you could be shut down by Chase for that sort of activity.

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Yamanaka's innovation combats heart diseases

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Finland is at the forefront of ALD research

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The Millennium Technology Prize is Finland's tribute to innovations for a better life. The Prize is worth one million euros and it is awarded every second year.

The Prize highlights the extensive impacts of science and innovation on society, even on humanity at large.

General principles of the Millennium Technology Prize:

The Millennium Technology Prize encourages further cutting-edge research and development and is thus not intended as a reward for lifetime achievement. The Prize also highlights the Finnish practical and solution-focused mindset – one of the greatest strengths of Finland – to the whole world.

Candidates for the Prize are accepted from across the world and all fields of technology excluding military technology. In a global world, people’s lives are affected by common problems and solutions. It is therefore also essential that a Finnish prize can be awarded to anywhere in the world. Nominations for the Prize can be made by science academies, universities, research institutes and industrial organizations.

The prize is awarded every second year, the next time in the spring 2020.

disruptive technological innovations that enhance the quality of people’s lives applied in practice stimulate further cutting edge research and development

Efficient way to protein modification, the World Wide Web, open source software, breakthroughs in stem cell research, blue and white LEDs, cost-efficient solar energy and new biomaterials as artificial tissue. To date, the Millennium Technology Prize has been awarded to 13 remarkable innovations. The latest winner is physicist Tuomo Suntola.

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Selection process

3 April 2017 - 31 July 2017

The nomination period begins approximately one and a half years before and ends around a year before awarding the Millennium Technology Prize. Nominations from all fields of technology and across the world can be made by science academies, universities, research institutes and industrial organizations. Candidates can be either individuals or research groups, who have largely contributed to a discovery of the innovation. Self-nominations are not accepted.

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The Preselection Committee constructs a short list of potential candidates to receive the prize and presents the short list to the Selection Committee.

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The Selection Committee makes a proposal for the Prize Winner (or Winners) to the Board of Technology Academy Finland. The Selection Committee consists of a distinguished network of leading international and Finnish scientists and technologists. There are eight people in the Selection Committee. The Chair of the Selection Committee is always a Finn. After each selection round, at least two members of the Selection Committee are replaced. The maximum term of a member is four selection rounds, i.e. eight years

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The Prize Winner (or Winners) will be decided by the Board of Technology Academy Finland late spring. The selection is based on the recommendation of the Selection Committee.

The Prize Winner will be announced and awarded in The Award Ceremony on 22 May 2018.

Millennium Technology Prize »
As the Millennium-winning ALD technology was originally developed in Finland, research in the field continues to prosper there. The Finnish technology makes computers smaller, brightens up jewelry and kills hospital bacteria. #MillenniumTechnologyPri…
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